Qing-Xuan Hsieh

THE 20th 

ANNIVERSARY 

OF FIDTEK


Key Visual Design


The 20th Anniversary of FID-TEK

FID-TEK Family Day Invitation

— PROJECT NAME

The 20th Anniversary

of FID-TEK Key Visual Design


— ROLE

Art Direction

Graphic Design


— YEAR

2020

FIDTEK 20 週年主視覺設計


「二十載的沉穩累積與靜謐綻放」


回望合圃自創立以來在土地與人之間的耕耘與推進。視覺設計結合具象的數字符號與植物線稿,呼應景觀設計對時間、紋理與尺度的長期關注,亦象徵品牌在實務中所累積的理解與涵養。



整體視覺以節制的線條與均衡的構圖構成,傳達一種不事張揚的紀念語氣。畫面在細節中保留對環境與情感的體察,致意一段漫長歷程中的堅定與自持。


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FIDTEK 20th Anniversary Main Visual Design


"Twenty Years of Stable Accumulation and Tranquil Blossoming"


Looking back on the cultivation and progress between land and people since the establishment of FID-TEK. The visual design combines figurative numerical symbols and botanical line drawings, reflecting the landscape design's long-term concern with time, texture and scale, and symbolising the brand's accumulated understanding and connotation in practice.


The overall visual is composed of restrained lines and balanced composition, conveying a memorable mood that is not ostentatious. The image retains an awareness of the environment and emotion in the details, symbolising perseverance and self-control on a long journey.