| PROJECT NAME

CI Design for Weiyu Hsuan Flora Studio

| ROLE

CI Design

| YEAR

2018

Wei Yuxuan, a floral artist, established her personal floral brand in 2018 with the hope of conveying her passion for flowers through various creations. The design concept for this brand identity focuses on the artist’s long-term self-exploration and effort, symbolizing her roots taking hold as she develops her own independent brand direction.

The design imagery emphasizes Wei Yuxuan’s understanding of nature and vitality. It may incorporate natural elements such as roots, flower buds, or growing branches to represent the significance of the brand in her heart, symbolizing both her creative inspiration and the growth of her brand. This design not only reflects the beauty of flowers but also conveys the dedication and relentless pursuit she invests in her floral artistry.

花藝藝術家，魏瑜萱，於2018年成立個人花藝品牌，希望將自己對花之熱忱藉由各式作品傳遞出去。此次合作品牌識別的設計意象，著重在藝術家本身對於自我長期的探索與努力下，正式生根，建立出個人獨立品牌之方向下發展。