— PROJECT NAME

Orange Design BIS Redesign

— ROLE

Branding LOGO Redesign

— Time

2024

本次識別重設以「結構的重建與視覺平衡」為核心，從原有標誌的形體比例、曲線張力到字距節奏，重新建立一套更當代且更具一致性的識別系統。透過精準控制線條、留白與視覺重量，使新標誌在不同尺度與載體上都能維持清晰與穩定的表現。

除主識別外，亦延伸出以字首 O 為基礎的圖像符號，透過同樣的幾何邏輯強化品牌的延展性。兩套系統在語彙與結構上相互呼應，達到兼具功能性與辨識度的平衡。

以此記錄一次設計上的練習——在截然不同的初始條件之間，尋找能共存的秩序與美感。

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This identity redesign centers on reconstructing the visual structure and establishing balance within the brand’s core elements. From the proportions of each form to the tension of curves and the rhythm of spacing, the system was rebuilt to achieve a more contemporary and coherent visual language. Through precise control of line quality, negative space, and visual weight, the new identity maintains clarity and stability across various scales and applications.

In addition to the primary mark, an auxiliary symbol derived from the initial “O” was developed using the same geometric logic, enhancing the brand’s versatility. Both systems echo one another structurally and visually, forming a balanced relationship between functionality and recognizability.

A record of this design exercise—finding order and beauty that can coexist, even when starting from entirely different foundations.