— PROJECT NAME

Yao Cheng Construction Branding Design

— ROLE

Art Direction

Branding Design

— DATE

2025

— CLIENT

曜誠建設 Yao Cheng Construction

「曜誠以安定為基礎，以日常為尺度；將日子的層疊轉化為建築的節奏。」

曜誠的識別設計，是從「時間」與「誠」兩個方向展開。

建築承載日常，而日常來自日與日之間安靜的累積。

｜ 整體識別發展

我們將「日子」視為一種可被觀察的節奏，

透過層疊、排列與細部變化，形成一個抽象但可感的視覺意象。

“曜”象徵這些流動的時間；“誠”則象徵建築的踏實與穩定。

兩者交織成一套沉著、節制、具韻律的識別系統。

期望這份設計，能陪伴曜誠在往後的歲月裡，

讓品牌的樣貌如建築般層層堆疊，越見厚度。

。

“Yao Cheng builds upon stability and measures life through the rhythm of the everyday—layering days into an abstract architectural cadence.”

The brand identity begins with two foundations: time and sincerity.Architecture carries daily life, and daily life is shaped by the quiet accumulation of time.

｜ Brand Identity Development

In this design, we treat each “day” as an observable rhythm—

layered, aligned, and subtly varied to form an abstract yet perceptible visual expression.“Yao” reflects the flow of time, while “Cheng” conveys the steadiness essential to building.Together, they form a composed, restrained, and rhythmic identity system.

We hope this identity will accompany Yao Cheng in the years ahead,allowing the brand’s presence to grow—layer by layer—much like architecture itself.